Mark Ruffalo has issued a stark warning to Disney amid the company’s recent decision to put Jimmy Kimmel’s show on indefinite hiatus following his comments about the assassination of Charlie Kirk. The actor, known for his role as the Hulk in the Marvel Cinematic Universe (MCU), linked the suspension to Disney’s rapidly declining stock value, emphasizing the potential financial fallout if the company cancels Kimmel’s show permanently.
After a significant drop of 7% in Disney’s stock, Ruffalo took to Threads to express his concern. He strongly suggested that if ABC does not reinstate Jimmy Kimmel, the company’s financial troubles will worsen. He underscored the gravity of the situation by stating,
“It’s going to go down a lot further if they cancel his show. Disney does not want to be the ones that broke America.”
Implications of Ruffalo’s Warning for Disney’s Future
Disney has faced increasing criticism in recent days, facing backlash not only from fans but also from some of its own stars. This tension is now reflected in the company’s stock performance, signaling potential instability for one of the entertainment industry’s largest players. Though stock market fluctuations are often unpredictable, the downward trend in Disney’s shares aligns with growing public discontent.
The core of Disney’s business depends heavily on consumer trust and loyalty. However, several key actors associated with Disney properties have publicly criticized the company’s actions, leading to a wave of subscriber cancellations. Fans who once supported Disney’s franchises have started distancing themselves, resulting in measurable financial consequences for the studio.
Evaluating the Impact of Public Backlash Against Disney
Mark Ruffalo’s concerns reflect a deeper crisis within Disney’s relationship with both its talent and audience. As stars like Pedro Pascal openly condemn the studio, they not only express personal disapproval but also influence their fan bases to reconsider their support. Pascal’s withdrawal from endorsements removes a valuable connection to Disney’s audience, causing ripple effects on viewership and subscription numbers.
Similarly, Tatiana Maslany, known for her lead role in She-Hulk, encouraged her followers to unsubscribe from Disney’s streaming services, amplifying the public dissatisfaction. These departures contribute not just to lost revenue but to a growing perception that Disney no longer supports the creative individuals behind its success.
The damage extends beyond immediate finances: Disney is risking alienating the very people who shaped its cultural influence and built its expansive franchises. Instead of defending their talent, the company’s cautious approach to the Kimmel controversy has intensified criticism, eroding trust and loyalty among fans.
Ruffalo’s statement serves as a dire forecast—if Disney does not swiftly resolve this conflict and reinstate Kimmel, the consequences could escalate both economically and culturally. The warning implies that the studio may face further public revolt if it continues down its current path rather than supporting its creators and audience.
