On September 24, Rita Ora unveiled her latest single titled “All Natural,” accompanied by a music video directed by her husband, Taika Waititi. This release continues the creative collaboration between the singer and the acclaimed filmmaker, marking their third video partnership after “Praising You” and “Don’t Think Twice.” The Taika Waititi music video highlights the couple’s unique artistic synergy.
Exploring the Personal Meaning Behind “All Natural”
Rita Ora described “All Natural” as one of the most personal songs she has ever created. The track centers on embracing every part of oneself, from strength and vulnerability to light and darkness. She shared that working with producer Joel Little was a remarkable experience, as he transformed a deep, intimate message into something universally relatable. Ora emphasized that the song is about personal growth, healing, and self-discovery, hoping listeners feel reflected in its themes.
‘All Natural’ is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows,
Rita shared in a statement.
Working with [producer] Joel [Little] was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.
Taika Waititi’s Perspective on Directing the Video
Taika Waititi reflected on the experience of directing the “All Natural” music video, describing it as effortless and enjoyable due to his close relationship with Rita Ora. Rather than viewing it as work, he considers it a dream opportunity to support his wife’s artistic expression. He noted that he didn’t even operate the camera himself but simply guided the crew while enjoying the song’s vibe throughout the shoot.
Working with Rita is the easiest job in the world. I’m not even sure I could call it work,
Taika added of directing his wife.
It’s literally pointing a camera at your best friend who happens to be criminally gorgeous and effortlessly talented. I mean, I wasn’t even operating the camera, I just told the guy where to point it. And all the while we got to listen to this absolute gem of a song. It’s actually a dream thing to do.
Rita Ora’s Recent Appearances and Future Collaborations
Following the release, Rita Ora was seen leaving a Heart Radio station in London, looking radiant in a coat and sunglasses. Fans are also anticipating another joint project between Ora and Waititi, adding to their growing creative portfolio. The “All Natural” music video is available for viewing, with the single accessible on platforms such as Spotify, Apple Music, Tidal, and Amazon Music.
