Elijah Wood is set to star in a groundbreaking Skittles advertisement for the NFL championship, but the Elijah Wood Super Bowl ad will not air on traditional television. Instead, this innovative spot will be livestreamed during the Super Bowl across Skittles’ social media channels on Instagram, TikTok, and Facebook, signaling a notable shift in marketing strategy by the brand.
The Lord of the Rings actor has openly expressed his enthusiasm for Skittles commercials, despite not being a major sports fan himself. The draw for Wood is the Super Bowl ads, which he finds particularly intriguing.
“There’s an underdog generally, hopefully, and that’s when it gets interesting, so I tend to focus on that. But really, truthfully, I like to watch on that day specifically for the ads because the ads are always so interesting and surprising.”
— Elijah Wood, Actor
Filming a Live Skittles Ad at a Fan’s Home
This year’s Skittles commercial stands out because it will be performed live at the home of a lucky fan on February 8. Elijah Wood will take to the fan’s lawn, broadcasting the experience in real time to a wide audience online. The actor shared his excitement and apprehension about the unusual production, calling it both thrilling and daunting.
“This idea of performing a live ad on someone’s lawn at some random place in the United States was just really thrilling and fun. And also a little scary, we’ve got to deliver.”
— Elijah Wood, Actor
The Story and Character Behind the Live Ad
During interviews, Wood described the Skittles ad’s quirky narrative. His character is depicted as a magical being who is compelled to deliver Skittles whenever a horn is blown by a teen. Each blast of the horn removes the character from daily life, creating a bittersweet scenario.
“He’s just locked into this fate of having to deliver Skittles with this horn blast.”
— Elijah Wood, Actor
Elijah Wood further emphasized the unique style of Skittles commercials, noting their humor and unconventional approach to storytelling.
“There’s a sort of tinge of tragedy with a lot of their characters. And I just feel like they take really wild risks, they don’t play by any rules in terms of how you’re supposed to be and I think that’s what makes their ads so fun and I think what makes the brand so fun,”
explained Wood.
How Fans Can Join the Super Bowl Ad Event
Fans hoping to be a part of this advertising event can visit DeliverTheRainbow.com between January 13 and January 21 to enter for a chance to have Elijah Wood film the Skittles ad at their home. The campaign invites fans nationwide to participate in this unprecedented live ad experience.
As the Elijah Wood Super Bowl ad moves away from conventional broadcast and embraces livestreaming, it demonstrates how brands like Skittles are evolving to connect more directly with audiences. The ad’s blend of live performance, fan interaction, and offbeat humor could influence future Super Bowl advertising, signaling a shift toward more immersive and unpredictable brand events.
