As anticipation builds for Super Bowl 60 on February 8, 2026, Hollywood stars are stepping up to capture attention not just on the field but through their commercials. Among the most talked-about is the George Clooney Super Bowl ad for Grubhub, which promises to redefine how viewers experience game day. This year, a wide range of celebrities and brands are competing to create commercials that resonate beyond just entertaining sports fans.
Star-Studded Lineup Amplifies Super Bowl Commercial Buzz
The upcoming Super Bowl features a fierce matchup between the New England Patriots and the Seattle Seahawks, but many viewers are equally eager to watch the commercials debuting during the broadcast. Brands like Pepsi, Michelob ULTRA, Nerds, and Pringles have released teasers that hint at highly creative ads, setting the stage for memorable marketing moments alongside the excitement of the game itself.
One of the earliest commercials creating viral traction features Kendall Jenner in a Fanatics Sportsbook ad that playfully leans into the internet rumor known as the “Kardashian Kurse,” which jokingly claims that basketball players dating Jenner experience difficult stretches in their careers.
Haven’t you heard? The internet says I’m cursed,
Jenner says in the TV spot.
Any basketball player who dates me kinda hits a rough patch.
Devin Booker later reacted to the ad with his own unique comment.
Pepsi’s Polar Bear Adventure with Taika Waititi
Pepsi’s commercial starring Taika Waititi offers a unique twist by featuring a polar bear, a figure typically associated with rival Coca-Cola. In the ad, the bear embarks on a self-discovery journey after developing a taste for Pepsi Zero Sugar. The story culminates with the two Pepsi-loving bears performing on a Jumbotron at a concert, blending humor and an unexpected connection.
Pringles’ Unconventional Romance with Sabrina Carpenter
Pringles presents a quirky love story in its Super Bowl spot featuring Sabrina Carpenter and her Pringleleo, a charming snack soulmate crafted entirely from Pringles crisps. This unusual romantic narrative adds a playful, imaginative vibe to the commercial.
Ritz’s Snack-Filled Island Getaway with Bowen Yang, Jon Hamm, and Scarlett Johansson
The Ritz ad gathers Bowen Yang, Jon Hamm, and Scarlett Johansson for a lively island retreat. The trio engages in animated treehouse conversations and a beach party, all centered around sharing Ritz Crackers. The commercial highlights humor and camaraderie set against the backdrop of the big game excitement.
Andy Cohen Brings Juicy Revelations for Nerds Candy
In Nerds’ vibrant campaign, Andy Cohen, host of Watch What Happens Live, promises “juicy” news while introducing the NERDS Juicy Gummy Clusters. This colorful commercial blends candy love with playful celebrity energy, amplifying fans’ anticipation.
Kendall Jenner’s Playful Spin on the ‘Kardashian Kurse’ in Fanatics Sportsbook Ad
The Fanatics Sportsbook commercial, featuring Kendall Jenner, humorously embraces the belief that NBA players face challenges after dating her. Describing the campaign’s impact in a press release, Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, said,
The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and [unmistakably] of the moment,
Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming.
With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.
Emma Stone’s Domain Dilemma Highlights Squarespace’s Message
Emma Stone makes her Super Bowl commercial debut in a Squarespace ad directed by Yorgos Lanthimos. The storyline follows Stone repeatedly trying to register the domain “emmastone.com” only to find it already taken, capturing the frustration of losing online identity and underscoring the importance of securing a personal web domain.
Michelob ULTRA Inspires Competitive Edge with Kurt Russell and Athletes
Kurt Russell takes on the role of a legendary coach in Michelob ULTRA’s ad, guiding Lewis Pullman to unlock his competitive spirit on the ski slopes. Pullman’s newfound skills surprise elite athletes Chloe Kim and TJ Oshie, reinforcing the brand’s encouragement to push personal limits while enjoying the game day.
Bud Light Brings Humor with Post Malone, Peyton Manning, and Shane Gillis
Bud Light’s commercial sees Post Malone, Peyton Manning, and Shane Gillis headed to a wedding with a keg of beer in tow. The group’s driver questions the wedding registry gift, while others focus on preparing an important speech, blending humor with relatable social moments leading up to the big event.
OIKOS Protein’s Cable Car Adventure with Kathryn Hahn and Derrick Henry
Set in San Francisco’s iconic hills, the OIKOS Protein ad features Kathryn Hahn and NFL star Derrick Henry navigating a cable car tour. Their journey, marked by challenges, symbolizes overcoming obstacles with strength drawn from OIKOS protein, aligning health and perseverance on game day.
Kellogg’s Raisin Bran Tackles Fiber Gap with William Shatner
Kellogg’s Raisin Bran teams up with William Shatner for a Super Bowl commercial focused on addressing America‘s fiber deficiency. Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co., explained the campaign strategy as follows:
We wanted to talk about a serious health gap in a way that actually felt relevant to people’s lives,
Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co.
By leaning into some fun wordplay with an absolute legend like William Shatner, we’re making sure the message about fiber is impossible to ignore.
Serena Williams Advocates Health in Ro Commercial
Serena Williams stars in Ro’s Super Bowl spot, sharing her health journey aided by GLP-1 medications. Detailing her weight loss of 34 pounds within a year, Williams highlights improvements like reduced knee stress and better-regulated blood sugar, delivering a hopeful message for viewers interested in wellness.
Dunkin’ Donuts’ Star-Studded Coming Together Featuring Friends Cast
Dunkin’ Donuts brings together Ben Affleck with familiar Friends cast members Jennifer Aniston, Matt LeBlanc, and Jason Alexander for an intriguing commercial hinting at unexpected moments. The full ad promises to reveal surprises that will resonate with fans of the beloved sitcom on game day.
Adrien Brody’s Take on TurboTax Eases Tax Season Anxiety
Oscar winner Adrien Brody stars as TurboTax expert Janet in a campaign that addresses tax season’s stress and unpredictability. In a comedic twist, Brody’s character discovers that TurboTax’s assistance removes the usual drama, emphasizing an easier tax filing experience.
T-Mobile and the Backstreet Boys Promise Nostalgic Fun
T-Mobile collaborates with the Backstreet Boys for its Super Bowl commercial, drawing on nostalgia and energetic performances. Viewers can expect surprise celebrity appearances when the ad airs during the game’s second quarter, adding another layer of excitement.
Frank’s RedHot Champions Game Day Flavor with Ludacris
Frank’s RedHot launches its “Eat the GOAT” campaign featuring rapper Ludacris, celebrating the passion fans bring to game day food. The campaign pairs a hot sauce icon with one of culture’s greats to highlight what really enhances the football viewing experience: unforgettable taste.
YouTube TV Questions Mediocrity with Star-Studded Cast
YouTube TV’s Big Game commercial poses a thought-provoking question:
“What would the world look like if everything was ‘meh’?”
The ad features Jason and Kylie Kelce, Christian McCaffrey, and Gordon Ramsay, contrasting dull experiences with the value of choosing the best for entertainment and sports viewing.
George Clooney Champions Grubhub’s New Delivery Offer
One of the most anticipated commercials stars Oscar winner George Clooney in collaboration with director Yorgos Lanthimos for Grubhub. The ad unveils a groundbreaking benefit where Grubhub absorbs delivery and service fees on orders above $50. This game-changing offer aims to attract consumers during the high-pressure Super Bowl day when food delivery is essential.
Melissa McCarthy Stars in e.l.f. Cosmetics’ Dramatic Yet Funny Spot
Melissa McCarthy adds humor and flair to e.l.f. Cosmetics’ new commercial inspired by telenovelas. The ad centers around the brand’s Glow Reviver Lip Oil and delivers a blend of drama and comedy designed to intrigue viewers during the Super Bowl break.
Xfinity’s Jurassic Park-Themed Throwback with Hollywood Legends
Xfinity debuts its first-ever national Super Bowl campaign, setting the scene back in 1993. Featuring Laura Dern, Jeff Goldblum, and Sam Neill, the ad imagines what Jurassic Park would have looked like if powered by Xfinity’s services, intertwining nostalgia with technological storytelling.
Super Bowl Commercials Set to Capture Attention Beyond the Game
The 2026 Super Bowl commercial lineup is packed with a dazzling array of celebrities and innovative concepts. These ads not only entertain but also reflect cultural moments and evolving marketing strategies. George Clooney’s involvement with Grubhub stands out for its practical appeal amid the festive impressions from other stars. As millions tune in to watch the NFL showdown, the commercials promise to be an equally anticipated highlight that could influence viewers’ consumer choices in the year ahead.
