On February 5, 2026, Emma Stone revealed her reluctance to join Instagram, citing concerns about her mental health as the primary reason. The 37-year-old actress favors observing social media content quietly rather than creating a personal profile, demonstrating caution about the emotional impact such platforms can have.
Turning to Website Ownership Instead of Social Media
Instead of engaging on Instagram, Emma Stone recently participated in creating a commercial for Squarespace, where she secured her own website domain name. The 30-second advertisement will air during Super Bowl LX on February 8, 2026, between the first and second quarters. Reflecting on the process, Stone admitted that not buying her domain earlier was an oversight on her part.
She explained,
“I don’t know what I never actually did that. Squarespace kind of had to deal with my lack of foresight.”
Stone expressed her appreciation to Squarespace, emphasizing the commercial’s success hinged on this collaboration.
It would have been weird if you went to EmmaStone.com and it was … I don’t even know what might have been going on over there.
— Emma Stone
Emma Stone’s Plans for Super Bowl Sunday
Emma Stone is looking forward to watching the upcoming Super Bowl, which will feature the Seattle Seahawks facing the New England Patriots. She shared that the event has personal significance, as her brother was once a high school quarterback, making the game especially meaningful for her. In addition to the game, she is eager to see the halftime show headlined by Bad Bunny.
Stone commented,
“I’m definitely going to watch the Super Bowl – I am very invested in it.”
She added that watching the game with her brother will be enjoyable.
But I’m really excited for Bad Bunny, obviously.
— Emma Stone
Understanding the Impact of Social Media on Mental Health
Emma Stone’s decision to avoid Instagram highlights growing awareness about the emotional challenges social media can introduce. By choosing to be a “lurker,” she manages to engage with content without the pressures of creating her own, preserving her mental well-being. This cautious approach may influence other public figures who face similar concerns about online presence and mental health.
Her collaboration with Squarespace offers an alternative path to maintain a professional online presence without the direct and often overwhelming interaction on social platforms. With her upcoming commercial airing during one of the most watched sporting events in the U.S., Stone’s approach underscores a thoughtful balance between public engagement and personal boundaries.
