Ben Stiller stars in Instacart’s retro Super Bowl ad. [Image Source: YIMG]
Ben Stiller stirred considerable attention with his recent Super Bowl commercial promoting Instacart, which showcases Benson Boone. The advertisement, inspired by an ’80s variety show style, features two brothers performing a synth-pop song about Instacart’s Preference Picker tool using a bold European accent. In a fresh interview, Stiller opened up about the voice he used in the ad.
The commercial, directed by well-known filmmaker Spike Jonze, portrays Stiller alongside Benson Boone, and the Zoolander star expressed how much he enjoyed working with Boone. The ad includes two introductory teasers establishing tension between the brothers, Gary, played by Stiller, and John, played by Boone.
Understanding Ben Stiller’s Unique Voice Choice in the Ad
One of the most talked-about aspects of the commercial is Stiller’s distinctive voice. When asked about how he arrived at the accent, Stiller told Entertainment Weekly that he never fully settled on a specific voice. He explained,
“Well, I don’t think I ever settled on the voice,”
Ben Stiller told Entertainment Weekly.
“We’re not quite sure where these guys are from, and sometimes when you’re working on an accent, you’re trying to make it very specific, but I think our goal was to make it incredibly nonspecific and inconsistent.”
Ben Stiller Praises Benson Boone’s Talents and Improvisational Spirit
Stiller also shared his admiration for Benson Boone’s performance and attitude during filming. He noted Boone’s impressive skills and open-mindedness. Stiller said,
“That guy is incredible. I loved him. First of all, he’s so talented. He’s got such a great, open attitude towards trying something new. I don’t think he’s done a lot of acting, and he just jumped into the improv, and he just has this incredible ability to put himself out there in his musical talent, his physical abilities, and his willingness to kind of go and have fun.”
Continuing on, Stiller expressed what a rewarding experience it was to work with Boone, mentioning how quickly they bonded through improvisation despite never having met before. He said,
Image of: Ben Stiller
“To me, it was just such a blast to work with him. And as I said, we started to improvise together, and I’d never met him before, so it was really fun to see that he had that skill and was really into just kind of going for it.”
Public Reaction and Significance of the Commercial
The Instacart Super Bowl ad has generated strong reactions across social media and on YouTube. Many viewers have praised the commercial’s creativity and energy, with several considering it one of the year’s best advertisements. The ad’s mix of nostalgic style, humor, and fresh talent has helped it resonate widely, potentially boosting Instacart’s visibility and user interest through the Preference Picker feature.
Moving forward, this campaign could set a new tone for future Super Bowl ads by blending retro aesthetics with unexpected performances, as well as showcasing emerging artists like Benson Boone alongside established stars like Ben Stiller.
