Evolution Pictures has obtained the global sales rights for Jeremy Garelick’s US comedy film, Rolling Loud, which stars Owen Wilson and Matt Rife. The company plans to initiate sales efforts at the European Film Market (EFM), running from February 12 to 18, after acquiring rights from producers Live Nation Studios.
Plot and Cast Highlights Centered on Miami’s Rolling Loud Festival
Rolling Loud follows the story of an overprotective father who tries to connect with his 13-year-old son by sneaking him into the major hip-hop festival held in Miami. Besides Owen Wilson and Matt Rife, the film features appearances from hip-hop artists Ty Dolla $ign, Sexyy Red, and Ski Mask The Slump God. Additional cast members include Henry Winkler, Christian Convery, and Christine Ko.
Distribution Plans and Industry Context
Live Nation Studios, the film and television division of Live Nation Entertainment, produced the film. Ketchup Entertainment holds the North American distribution rights and will release Rolling Loud across more than 2,000 theaters in the US and Canada on September 18, 2024.
Industry Leaders Comment on the Film’s Market Potential
Fred Hedman, CEO of Evolution Pictures, highlighted the film’s appeal, stating,
“Rolling Loud sits squarely in the space we’re focused on as a company — highly commercial, culture-forward films with genuine theatrical scale and global reach,”
Fred Hedman, CEO of Evolution Pictures.
The combination of Owen Wilson’s mainstream appeal, and major hip-hop artists cultural footprint and the unprecedented access to the Rolling Loud festival makes this a standout title for international distributors.
Ryan Kroft, head of film and TV at Live Nation Studios, emphasized the film’s unique connection to live music culture, saying,
“With Rolling Loud, Live Nation Studios brings that live-music pulse off the stage and on to the big screen,”
Ryan Kroft, head of film and TV at Live Nation Studios.
This bold, unapologetic comedy with real cultural credibility is a true event-driven theatrical release that connects music culture and cinema.
Filmmaker Background and Previous Work
Director Jeremy Garelick is known for helming the 2015 comedy The Wedding Ringer, featuring Kevin Hart, Josh Gad, and Kaley Cuoco, as well as the 2023 Netflix film Murder Mystery 2 with Adam Sandler and Jennifer Aniston. His experience with combining comedy and popular culture is evident in Rolling Loud.
Significance and Expected Impact in Global Markets
The acquisition by Evolution Pictures reflects confidence in the film’s commercial viability and cultural resonance, especially with its blend of mainstream comedy and hip-hop influences. The international sales launch at EFM positions Rolling Loud to attract buyers seeking content with broad theatrical appeal and cross-cultural relevance. With a strong cast and the branded festival backdrop, the movie is expected to perform well both domestically in North America and internationally.
