Dakota Johnson has become the new face of Calvin Klein for their Spring 2026 campaign, shot in a relaxed setting at a house in Topanga, California. The 36-year-old actress embodies the brand’s message of comfort and confidence, showcasing the Ultralight and Icon Cotton Modal underwear collections, alongside key denim pieces.
Campaign Details and Visual Style
Photographed and directed by Gordon von Steiner, the campaign captures a casual, lived-in atmosphere. It features a combination of still images and a commercial spot, which launched globally on March 9 across Calvin Klein’s website and social media. The visuals highlight the Perfectly Fit Ultralight Bra, distinguished by its new supportive technology, as well as denim staples like the Baggy Jean, Archive High Rise Slim Jean, and Relaxed Trucker, all nodding to ’90s styles.
Dakota Johnson’s Connection to Calvin Klein’s Philosophy
Johnson has expressed that working with Calvin Klein aligns with her current mindset, emphasizing feeling calm and comfortable in her own skin. She noted that for her, the most attractive clothing is whatever makes a person feel good, be it lingerie or a well-worn T-shirt, underscoring a natural and authentic approach to style.
Calvin Klein’s Legacy of Iconic Campaigns
The brand has a longstanding history of featuring bold and influential campaign stars, such as Brooke Shields and Kate Moss. Dakota Johnson joins this lineage, continuing Calvin Klein’s tradition of celebrating individuals unafraid to express themselves confidently in the label’s signature pieces.
Where to Experience the Spring 2026 Collection
Calvin Klein’s Spring 2026 campaign is now available for viewing and shopping online through their official website, showcasing the latest in comfortable and stylish underwear and denim designed to make wearers feel good in their day-to-day lives.
“Dakota Johnson photographed by Gordon von Steiner for Calvin Klein. 📷 pic.twitter.com/IQOuwJDdmD” — Film Crave
Dakota Johnson photographed by Gordon von Steiner for Calvin Klein. 📷 pic.twitter.com/IQOuwJDdmD
— Film Crave (@_filmcrave) March 9, 2026
