On March 10, 2026, it was announced that Dakota Johnson, the 36-year-old Hollywood actress, has taken on the role of Calvin Klein’s new representative for their underwear and denim collections. Johnson has openly shared that she prefers to relax at home wearing only her Calvin Klein underwear, emphasizing comfort as a key part of her personal style. This choice aligns with her status as the face of the brand, highlighting her natural connection to the products.
Comfort and Style: Johnson’s Preferences for Underwear and Jeans
In an interview with Harper’s Bazaar, Johnson revealed her fondness for Calvin Klein boy shorts, which she finds ideal for sleeping and casual movement around the house. She explained,
“When I get home, I take off my pants – especially if it’s a hot day – so I’m in my underwear in my house all the time, that’s just who I am.”
She also mentioned her preference for minimalistic styles, stating,
“I wear basically dental floss underwear. I’m that person. Which Calvin does also make … You feel like there’s nothing there, and that’s wonderful for me.”
Johnson’s approach to denim care is notably meticulous; she rejects the common notion that jeans should not be washed frequently. She told Harper’s Bazaar,
“No, that’s [not washing jeans] disgusting. That’s absolutely disgusting. Also, do you have a deep freezer in your house? No. Only deep freezers kill bacteria. I’m a really clean girl and I’m going to throw those puppies in the wash every day, every damn day.”
Her style with jeans varies, as she prefers baggy fits but occasionally chooses high-waisted, form-fitting designs depending on her mood, noting that it varies with different times she experiences:
“It depends on the time of the month really, which I think most women can relate to.”
Expanding Fashion Influence: From Calvin Klein to Valentino
Dakota Johnson’s role with Calvin Klein follows shortly after her appointment as a global ambassador for the Valentino fashion house. Speaking about this new position, Johnson expressed enthusiasm for collaborating with Valentino’s creative director Alessandro Michele, with whom she has worked before during his time at Gucci. She declared to WWD,
“I’m elated to be joining the Valentino family, and beyond happy to be reunited with my dearest friend Alessandro Michele. I am honored and excited to begin this new chapter with a team of such wonderful and talented people.”
Valentino released a statement praising Johnson’s appointment, highlighting her as part of the brand’s ongoing engagement with people who represent artistry, elegance, and cultural significance:
“[The] appointment marks the continuation of the maison’s ongoing dialogue with individuals that embody a shared commitment to artistry, elegance and cultural resonance.”
Importance of Johnson’s Role in the Fashion Industry
Dakota Johnson’s partnership with Calvin Klein solidifies her influence in both lingerie and denim fashion sectors, reflecting her authentic relationship with the brand’s products. Her candid views on comfort and garment care contribute to a broader understanding of personal style and fashion maintenance. Moreover, her continuing collaboration with Alessandro Michele and Valentino signals a sustained presence at the intersection of contemporary fashion and cultural expression, indicating potential for expanding influence in the industry.
