Oscar-winning director Yorgos Lanthimos is set to showcase two ads during this year’s Super Bowl, including a new collaboration with actress Emma Stone for a Squarespace commercial titled Unavailable. This marks Stone’s first appearance in a Super Bowl ad, aligning her with Lanthimos once again after their multiple previous projects together. The commercial is scheduled to air on February 8 during the game between the Seattle Seahawks and the New England Patriots.
The focus on Emma Stone Squarespace Super Bowl partnership highlights a creative reunion between the filmmaker and his frequent collaborator, who has been part of critically acclaimed films and award-nominated projects directed by Lanthimos.
Teaser Reveals a Mysterious and Isolated Setting
A brief teaser for the upcoming Squarespace spot hints at an emotional narrative featuring Stone experiencing some form of internal turmoil, contrasted with a striking image of a solitary house situated on a water-locked island. The surreal, possibly satirical tone is anticipated given Lanthimos’ distinct filmmaking style and the company’s history of unusual celebrity advertisements. However, further details remain under wraps until the full version debuts.
Squarespace’s Tradition of Unconventional Celebrity Ads
Squarespace has built a reputation for creating artsy and memorable commercials starring notable actors such as Jeff Bridges, Keanu Reeves, and Walton Goggins, who previously headlined their last Super Bowl campaign. Their willingness to embrace eccentric and innovative concepts closely aligns with Lanthimos’ offbeat sensibilities, making this partnership a fitting match for the brand’s image.
Longstanding Creative Partnership Between Stone and Lanthimos
Emma Stone and Yorgos Lanthimos have a well-documented working relationship, having collaborated on several projects including The Favourite, Poor Things, and Kinds of Kindness. Their most recent collaboration, the Oscar-nominated film Bugonia, earned Stone a Best Actress nomination alongside critical acclaim for Lanthimos in categories like Best Adapted Screenplay and Best Picture. This ongoing alliance adds a layer of anticipation to their upcoming commercial effort.
Anticipation Mounts Ahead of Super Bowl Premiere
The full Squarespace advertisement featuring Emma Stone will premiere during the highly watched Super Bowl broadcast on February 8, coinciding with the anticipated matchup for the Lombardi Trophy between the Seattle Seahawks and New England Patriots. This platform provides an ideal opportunity for both the creative duo and Squarespace to reach a vast audience with an innovative and attention-grabbing message.
Given Lanthimos’ acclaimed filmmaking style and Squarespace’s history of unconventional campaigns, this advertisement is expected to leave a strong impression on viewers and further solidify the brand’s identity in the competitive online website-building market.
