Actress Dakota Johnson stars in the provocative new Calvin Klein campaign for spring 2026, capturing attention with bold and striking imagery. The actress, aged 36, confidently poses in baggy jeans without any other clothing, photographed against a grand piano in a stylish midcentury home setting.
A Day in the Life: Scenes from the Campaign Shoot
Directed and shot by Gordon von Steiner, the campaign follows Johnson through a relaxed day at home, showcasing casual moments such as lounging on a sofa, sitting on a pool table, and reclining by the poolside. In one poolside image, Johnson appears comfortable and radiant while wearing Calvin Klein’s Icon Cotton Modal Ultralight Balconette Bra, with a book resting across her lap, highlighting her well-known passion for reading.
Video Highlights: Playful and Provocative
The campaign video features the star narrating a voicemail about a movie script she recently read, commenting,
“She’s so … wild. That scene, I’ve never seen anything like that before.”
Dakota Johnson then playfully dances around a bedroom clad in low-rise baggy jeans priced at $149. In a cheeky moment, she covers her chest with two pomegranates taken from the refrigerator before closing the door with a suggestive hip bump, ending with Calvin Klein’s new tagline:
“Do you have your Calvins on?”
Personal Touches: Tattoos and Reading Interests
The images prominently display Johnson’s tattoos, including one on her bicep that reads acta non verba, a Latin phrase meaning “actions not words.” She previously described this tattoo as too serious during an appearance on The Late Late Show. Known for her avid reading habits, Johnson launched the TeaTime Book Club in 2024, which adds further authenticity to her relaxed, literary poolside look in the campaign.
Johnson’s Perspective on the Campaign
Speaking about the project, Johnson said,
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,”
and added,
“I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
This campaign marks Johnson’s boldest modeling venture to date, despite her reputation for wearing daring dresses on the red carpet.
Legacy and Star-Studded Presence at NYFW
Johnson continues the legacy of notable Calvin Klein ambassadors, building on the brand’s history of iconic campaigns. She is the daughter of actors Don Johnson and Melanie Griffith, both of whom have been part of Hollywood’s influential lineage. Just weeks before this campaign debuted, she attended the Calvin Klein Fall 2026 show at New York Fashion Week, seated between legendary Brooke Shields, famous for the unforgettable 1980 slogan
“Nothing comes between me and my Calvins,”
and K-pop star Jennie from Blackpink.
Significance and Anticipated Impact
The launch of the Dakota Johnson Calvin Klein campaign offers a fresh take on sexiness and comfort, emphasizing individuality and self-expression. Her comfortable yet daring portrayal resonates with contemporary attitudes toward beauty and confidence, likely influencing fashion trends and consumer perceptions this spring. As Johnson brings her personal style and professional gravitas to the campaign, Calvin Klein reinforces its position as a brand synonymous with both timelessness and modern appeal.
